Purely Purposeful

Purely Purposeful

Purely Purposeful

At Purely For You by Pure Encapsulations®, we’re committed to helping you achieve your health and wellness goals. From the pure ingredients that go into our nutritional supplements to our personalized recommendations and support tools— we help people pursue their individual journey to better health with the same care, consideration and purpose that we would our own.
At Purely For You, we offer:
Over 400 products
across 16 health categories
PureBlogs for the latest
information on trends,
ingredients and science
A personalized supplement plan
that meets your unique needs
and is validated by science
Support from our team of
Registered Dietitians
A comprehensive line of
supplements FREE FROM
unnecessary additives
and many common allergens
FREE Shipping
on every order

A Personalized Supplement Plan Purely For You


Your Vitamin Quiz Results Can Help Target:

The Science Behind the Vitamin Quiz

Built by experts

Built by experts

We take your health as seriously as you do. It’s why we consulted a team of medical and nutritional experts to build our vitamin quiz based on verifiable science.
Simple structure, <br>smart results

Simple structure,
smart results

We’ll ask you a few simple questions about your health, body and lifestyle. Then, our smart questionnaire software will analyze your answers to create a plan designed for your unique needs.
Personalized for you

Personalized for you

Everyone’s different. We know what works for one person may not work for you. Our recommendations are created by a team of healthcare professionals so you can feel confident that your plan is personalized for you
and only you.

Why Pure Encapsulations?

We Use Only the Good Stuff
What makes us different is the promise of goodness that goes into every one of our supplements. When sourcing ingredients, we selectively partner with suppliers who share the same high-quality standards and have undergone rigorous qualification procedures and audits. We use only the purest, quality ingredients, conduct research and clinical trials to confirm efficacy and safety and undergo additional testing by accredited and cGMP certified laboratories to ensure product purity and potency. So, you can be certain you’re getting nothing short of the best.
Good From Start to Finish
Pure Encapsulations supplements are designed in close collaboration with leading medical professionals and nutritional experts. Our high-quality ingredients are backed by science with many of our formulations being included in more than 50 product-specific clinical studies in leading peer-reviewed journals.
FREE FROM What’s Unnecessary
What makes us different isn’t just our process or what goes into our supplements — what we leave out matters, too.All Pure Encapsulations supplements are FREE FROM unnecessary additives and many common allergens. We have a comprehensive Allergen SOP (Standard Operating Procedure) that prevents ingredient cross-contamination by including the following policies for flagging allergen-containing ingredients:
• Ingredients are separated throughout storage and manufacturing
• All manufacturing equipment is cleaned and sanitized in accordance to cGMP requirements
• Employees are trained on the safe handling of allergenic materials and finished products
Pure Transparency
Our labels are transparent to ensure the safety of individuals with food allergies, sensitivities or intolerances. Every ingredient we put into our products, even if it’s just a trace amount, is listed on the label. If there’s an ingredient sourced from a possible allergen—we call that out too. So, you can be certain that what you see is what you get. We have accurately selected our suppliers, passed our raw materials through a number of tests, followed the most respectful manufacturing processes and made all the controls at all necessary stages. Our Pure Quality Process is transparent, because we have nothing to hide.
Our Legacy
How did a small family start-up become an industry leader in nutritional supplements with over 30 years of history, more than 400 pure nutritional solutions across 16 health categories and recommended in over 15 countries across the world? Pure Encapsulations has always stayed true to the initial goal of manufacturing and distributing the highest-quality line of nutritional supplements to help people become the healthiest version of themselves.
Expert Approved
#1 Most recommended professional supplement brand by healthcare professionals1